We will collect various types of personal information in connection with the Seller Portal.

For example:

• We will collect personal information that you provide, such as when you register for the Seller Portal or one the Seller Portal’s features including your Samsung Account (GUID), e-mail address (ID), password, country, name, gender, zip code, address, phone number, company, representative name, company address, and company phone number. We also collect payment account information (account number, account holder, bank information, PayPal account) and information required to verify you and the account you receive payments, such as a copy of passport or ID card, a copy of business registration certification, proof of bank account and your date of birth (provided that once we verify you and/or the account such data is deleted immediately), in order to process settlement of sales. We also collect any communications you send or deliver to us;
• We will collect data about your use of the Seller Portal, including the time and duration of your use; information stored in cookies that we have set on the Seller Portal; and information about your Seller Portal settings;

Some third party services may offer account linking, which lets you connect your Seller Portal account with the account of third party services. Once your accounts are linked, you may be able to use some of the features from that third party service without installation of that third party's application. For example, if you log in to your Seller Portal account, you may be able to link accounts with the Unity Distribution Portal, which allows you to aggregate your content onto one platform so you can easily register your content on various other platforms.

Each time your accounts are linked with a third party, certain personal data will be sent to that third party, and that third party will send certain personal data to Samsung. Prior to account linking, we will inform you specifically as to what benefits you may receive by account linking, what personal data will be shared, and for what purpose the specific personal data will be shared.

We may also obtain information about you, your devices, and your use of the Seller Portal, in ways we describe at the time we collect the information or otherwise with your consent.

We use information we collect for the following purposes:

• to provide the Seller Portal and its services and features (including allowing you to interact with and use participating third party services), and to register or authenticate you;
• to respond to your questions or requests for information;
• to register, review and distribute your applications;
• to proceed payment settlement for sales contents;
• to analyze data from your sales contents and provide market data;
• to provide customer support;
• to identify and authenticate you to handle complaints, inform you about new products and services or any events;
• for assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys);
• to understand the way companies use the Seller Portal so that we can improve it and develop new products and services;
• to provide maintenance services and to maintain a sufficient level of security on the Seller Portal;
• to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers, for example, in legal proceedings, internal investigations and investigations by competent authorities;
• otherwise with your separate consent where required by applicable law or as described to at the time your information is collected.

We will disclose your information internally within our business, but only to those who need it to further provide services or to help with your requests.

We will also disclose your information to the following entities, only to the extent that this will be necessary to provide the Seller Portal and its services and features:

• Affiliates: Other Samsung Electronics Group companies which we control or own.
• Business Partners: Partners who we work together with to provide you the Seller Portal. For example, when you link accounts with participating third parties certain personal information is shared with those third parties. These business partners control and manage your personal information.
• Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with customer contact centers, customer care activities, conducting customer satisfaction surveys, or billing, or that send emails on our behalf. These providers are also committed to protecting your information.
• Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
• Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
• Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

Your use or participation in the Seller Portal may involve transfer, storage and processing of your information outside of your country of residence, consistent with this policy. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected.

Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. To exercise your rights, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.

If you request deletion of personal information, you acknowledge that you may not be able to access or use the Seller Portal and that residual personal information may continue to reside in Samsung's records and archives for some time pursuant to applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Samsung has suspended, limited, or terminated your access to the website for violating the Samsung Terms of Use or any other applicable Samsung policy or applicable law, when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers.

We won’t keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it’s no longer required, unless kept pursuant to applicable law or as required under any applicable contract.

The Seller Portal may link to third-party websites and services, such as when you link accounts, that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

The Seller Portal uses cookies to provide you with additional features.

Cookies
Cookies are small files that store information on your device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:

• Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service.
• Cookies help us and third parties understand which parts of our Seller Portal are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the Seller Portal and provide you with a better experience.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or visiting www.allaboutcookies.org. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your device. The Seller Portal is not designed to respond to “do not track” signals received from browsers. Please note that without cookies you may not be able to use or benefit from all of the features of the Seller Portal.

We offer you certain choices in connection with the personal information we obtain about you.

The Seller Portal may offer choices related to the collection, deletion and sharing of certain information and communications about products, services and promotions. You can access the settings of the Seller Portal to learn about choices that may be available to you when you use the Seller Portal. If you decline to allow the Seller Portal to collect, store or share certain information, you may not be able to use all of the features available through the Seller Portal.

To exercise your choices, please contact us as indicated in the Contact Us section of this Privacy Policy.