We will collect various types of personal information in connection with the Seller Portal.

For example:

• We will collect personal information that you provide, such as when you register for the Seller Portal or one the Seller Portal’s features including your Samsung Account (GUID), e-mail address (ID), password, country, name, gender, zip code, address, phone number, company, representative name, company address, and company phone number. We also collect payment account information (account number, account holder, bank information, PayPal account) and information required to verify you and the account you receive payments, such as a copy of passport or ID card, a copy of business registration certification, proof of bank account and your date of birth (provided that once we verify you and/or the account such data is deleted immediately), in order to process settlement of sales. We also collect any communications you send or deliver to us;
• We will collect data about your use of the Seller Portal, including the time and duration of your use; information stored in cookies that we have set on the Seller Portal; and information about your Seller Portal settings;

We use information we collect for the following purposes:

• to provide the Seller Portal and its services and features (including allowing you to interact with and use participating third party services), and to register or authenticate you;
• to respond to your questions or requests for information;
• to register, review and distribute your applications;
• to proceed payment settlement for sales contents;
• to analyze data from your sales contents and provide market data;
• to provide customer support;
• to identify and authenticate you to handle complaints, inform you about new products and services or any events;
• for assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys);
• to understand the way companies use the Seller Portal so that we can improve it and develop new products and services;
• to provide maintenance services and to maintain a sufficient level of security on the Seller Portal;
• to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers, for example, in legal proceedings, internal investigations and investigations by competent authorities;
• otherwise with your separate consent where required by applicable law or as described to at the time your information is collected.

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing:
(i) So that we can keep our promises to you, such as providing you with the Seller Portal;
(ii) To promote our business interests (for example, to manage our relationship with you); and
(iii) To comply with the law and legal processes

We will disclose your information internally within our business, but only to those who need it to further provide services or to help with your requests.

We will also disclose your information to the following entities, only to the extent that this will be necessary to provide the Seller Portal and its services and features:

• Affiliates: Other Samsung Electronics Group companies which we control or own.
• Business Partners: Partners who we work together with to provide you the Seller Portal. For example, when you link accounts with participating third parties certain personal information is shared with those third parties. These business partners control and manage your personal information.
• Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with customer contact centers, customer care activities, conducting customer satisfaction surveys, or billing, or that send emails on our behalf. These providers are also committed to protecting your information.
• Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
• Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
• Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

Your use or participation in the Seller Portal may involve transfer, storage and processing of your information outside of your country of residence, consistent with this policy. Such countries include, without limitation, Korea, the U.S., Germany and Ireland. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. For more information on the safeguards we take to ensure the lawful transfer of your data to countries outside of the EU, or to obtain a copy of the contractual agreements in place, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.

Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. To exercise your rights, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.

If you request deletion of personal information, you acknowledge that you may not be able to access or use the Seller Portal and that residual personal information may continue to reside in Samsung's records and archives for some time pursuant to applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Samsung has suspended, limited, or terminated your access to the website for violating the Samsung Terms of Use or any other applicable Samsung policy or applicable law, when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers.

We won’t keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it’s no longer required.

We take appropriate steps to ensure that we process and retain information about you based on the following logic:

1. At least the duration for which the information is used to provide you with a service or feature;
2. As required under law, a contract, or with regard to our statutory obligations;
3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

The Seller Portal may link to third-party websites and services, such as when you link accounts, that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

We use cookies on the Seller Portal. You can learn more about cookies by taking a look at our Cookie Policy here.

We offer you certain choices in connection with the personal information we obtain about you.

The Seller Portal may offer choices related to the collection, deletion and sharing of certain information and communications about products, services and promotions. You can access the settings of the Seller Portal to learn about choices that may be available to you when you use the Seller Portal. If you decline to allow the Seller Portal to collect, store or share certain information, you may not be able to use all of the features available through the Seller Portal.

To exercise your choices, please contact us as indicated in the Contact Us section of this Privacy Policy.

You can contact us to update your preferences, correct your information, submit a request, or ask us questions.

You can contact us at:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea

Samsung Electronics has offices across Europe, so we can ensure that your request or query will be handled by the data protection team based in your region.

The easiest way to contact us is through our Privacy Support Page at https://www.samsung.com/request-desk.

You can also contact us at:

European Data Protection Officer
Samsung Electronics (UK) Limited
Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS

You can lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EU supervisory authorities can be found at https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.