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Privacy Policy for EU

Home > Privacy Policy for EU
This Terms shall be effective from FEBRUARY 05,2020 History List

Samsung Electronics Co., Ltd. (Data Controller) (“Samsung”) knows how important privacy is to its customers and their employees and partners, and we strive to be clear about how we collect, use, disclose, transfer and store your information. This Privacy Policy provides an overview of our information practices with respect to personal information collected through Samsung TV Seller Office services with commercial customers or other services that link or refer to this Privacy Policy (collectively, the "Business Services").

This Privacy Policy may be updated periodically to reflect changes in our personal information practices with respect to the Business Services or changes in the applicable law. We will indicate at the top of this Privacy Policy when it was most recently updated. If we update the Privacy Policy, we will let you know in advance about changes we consider to be material by placing a notice on the Business Services or by emailing you, where appropriate.

What information do we collect?

How do we use your information?

To whom do we disclose your information?

How do we keep your information secure?

Where do we send your data?

What are your rights?

How long do we keep your information?

What third-party services do we use?

Cookies, Beacons and Similar Technologies

Contact Us


What information do we collect?
  1. We will collect various types of personal information in connection with the Business Services.

    In general, you can view parts of the website of the Business Services (the “Website”) without giving us any information. On certain pages we will request information about you, for example, the registration pages. We will only be able to provide you with our full Website environment if you have completed and submitted the information required for the registration process and this is accepted by us in accordance with our Website terms and conditions. We may ask for your name, contact information shipping and billing address(es), and financial information in order to process your order or app development. Some of the information that we collect will be ‘Personal Data.’ This means data related to you and which identifies you. In this policy, we use the terms ‘Personal Data’ and ‘information about you’ interchangeably.

    Through the Business Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We may use third-party analytics services on the Business Services, such as those of Google Analytics. The service providers that administer these analytics services help us to analyze your use of the Business Services and improve the Business Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Business Services, help administer the Business Services and diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html and https://www.google.com/policies/privacy/partners/ .

    You can choose not to provide us with certain types of information, such as country. In some cases, this may limit your ability to use the Business Services. We’ll do our best to explain these limitations when we’re asking for your information so you can make an informed decision.
How do we use your information?
  1. We may use information we collect for the following purposes:
    1. - to process your order or app development;
    2. - to register you on our Website, to administer our Website services (including processing any searches or requests for information about our products or services), and to allow you to use those services (e.g. blogs, open forums and discussion pages);
    3. - for assessment and analysis of our market, customers, products and services (including asking you for your opinions on our products and services and carrying out customer surveys);
    4. - to enable us to monitor, review and improve the products and services which we offer; and
    5. - to consider employing you if you have provided information pursuant to an application for a position with us.

    All of the above apply equally to the use of information about you for such purposes by a Samsung Group Company.

    Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing: (i) So that we can keep our promises to you, such as providing you with the Business Service; (ii) To promote our business interests (for example, to manage our relationship with you and improve your customer service experience), including communications on our website, third party websites, and online platforms; (iii) To comply with the law and legal processes; (iv) With your consent (for example, to send direct marketing communications). If you give consent, you can always revoke by contacting us as specified in the Contact Us section of this Privacy Policy.

    Samsung is the data controller of your personal information as described above. Some of our European Samsung subsidiaries also process your personal information in their countries. Where applicable, the European Samsung subsidiary has its own local Privacy Policy on its website to explain this.
To whom do we disclose your information?
  1. We will disclose your information internally within our business, but only to those who need it to further provide Services or to help with your requests.

    We will also disclose your information to the following entities, only to the extent that this will be necessary to provide the Business Services:
    1. - Affiliates: Other Samsung Electronics Group companies which we control or own.
    2. - Business Partners: Partners who we work together with to provide you the Business Services. These business partners control and manage your personal information.
    3. - Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centers, customer care activities, advertising (including customized advertising on our websites, third-party websites, or online platforms), conducting customer satisfaction surveys, or billing, or that send emails on our behalf. For example, Samsung Research and Development Center of India – Delhi. These providers are also committed to protecting your information.
    4. - Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
    5. - Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
    6. - Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.


    Submissions that you make to public areas of a website, mobile application, or other online service, such as bulletin boards may be viewable to other users of the Business Services. We do not control, and are not responsible for, how other users of the Business Services may use this information. For example, personal information that you submit in public areas could be collected and used by others to send you unsolicited messages or for other purposes.
How do we keep your information secure?
  1. We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.
Where do we send your data?
  1. Your use or participation in the Business Services may involve transfer, storage and processing of your information outside of your country of residence, consistent with this policy. Such countries include, without limitation, the Republic of Korea, the United States of America. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. For more information on the safeguards we take to ensure the lawful transfer of your data to countries outside of the EU, or to obtain a copy of the contractual agreements in place, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.
What are your rights?
  1. Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. To exercise your rights, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.
    However, requesting the deletion of your personal information may also result in a loss of access to the Business Services.

    If you request deletion of personal information, you acknowledge that you may not be able to access or use the Business Services and that residual personal information may continue to reside in Samsung's records and archives for some time in compliance with applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Samsung has suspended, limited, or terminated your access to the website for violating the Samsung Terms of Use or any other applicable Samsung policy or applicable law, when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers.
How long do we keep your information?
  1. We won’t keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it’s no longer required.

    We take appropriate steps to ensure that we process and retain information about you based on the following logic:

    1. - At least the duration for which the information is used to provide you with a service;
    2. - As required under law, a contract, or with regard to our statutory obligations;
    3. - Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.
What third-party services do we use?
  1. Our Business Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.
Cookies, Beacons and Similar Technologies
  1. We, as well as certain third parties that provide content, advertising, or other functionality on our Business Services, may use cookies, beacons, and other technologies in certain areas of our Business Services.

    Cookies
    Cookies are small files that store information on your device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:
    1. - Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service. Cookies help us and third parties understand which parts of our Business Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the Business Services and provide you with a better experience.
    2. - Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access our Business Services.
    3. - Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our Business Services and other websites and apps.

    When you use a web browser to access the Business Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies.

    Please note, however, that some Business Services may be designed to work using cookies and that disabling cookies may affect your ability to use those Business Services, or certain parts of them.

    Other Local Storage
    We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Business Services. These technologies are similar to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your device from standard cookies, and so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Flash cookies, please click here.

    Beacons
    We, along with certain third parties, also may use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your device. We and certain third parties use beacons for a variety of purposes, including to analyze the use of our Business Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.
Contact Us
  1. You can contact us to update your preferences, correct your information, submit a request, or ask us questions.

    You can contact us at:

    Data Controller
    Samsung Electronics Co., Ltd.
    129, Samsung-ro, Yeongtong-gu,
    Suwon-si, Gyeonggi-do 16677, Republic of Korea

    Samsung Electronics has offices across Europe, so we can ensure that your request or query will be handled by the data protection team based in your region.

    The easiest way to contact us is through our Privacy Support Page at https://www.samsung.com/request-desk.

    You can also contact us at:

    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS

    You can lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EU supervisory authorities can be found at https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.